Privacy Policy

This Privacy & Security Policy (“Policy”) explains how we collect, use, and protect your personal information when you browse our website, use our services, or interact with us through other channels.

“Personal information” means information that directly identifies you, such as your name, address, or email address. In this Policy, “Shinyw”, “we”, “us”, and “our” refer to Shinyw; “you” refers to any individual who visits www.shinyw.com, uses our services, or contacts us.

By accessing or using our services in any way, you acknowledge that you have read, understood, and agree to this Privacy Policy. If you do not agree with any part of this Policy, please stop using our website and services immediately.

INFORMATION WE COLLECT

Depending on how you interact with us, we may collect the following categories of personal information:

  1. Identifiers and contact details
    Such as your name, shipping address, telephone number, and email address.

  2. Purchase and order information
    Such as items purchased, style or customization details, shipping address, and order history.

  3. Payment information
    Such as payment card details processed through our payment service providers, billing and shipping address, and recipient information.

  4. Profile and account information (if a member account is available)
    Including your contact details, purchase history and preferences, account password, shopping cart contents, saved items, and recently viewed products.

  5. Communications
    Such as emails, text messages, live chat messages, and phone call logs between you and us.

  6. Demographic information (if you choose to provide it)
    Such as age, birthday, gender, and postal code.

  7. Device and browsing information
    Such as device type, IP address, browser settings, language, pages visited, links clicked, and time spent on our website. We may collect this information using cookies and similar tracking technologies.

If, in the future, we collect additional information related to prescription or lens fitting (for example, prescription values or pupillary distance), such data will be used only for providing eyewear-related services and will be protected in accordance with this Policy.

HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

  1. To provide and maintain our services

    • Processing orders, shipments, returns, and exchanges

    • Providing customer support and lens-fitting assistance

  2. To improve our products and user experience

    • Analyzing how our website is used to optimize layout and features

    • Adjusting product display and content based on user preferences

  3. To personalize content and marketing

    • Recommending products that may interest you based on your browsing and purchase history

    • Sending newsletters, new arrivals, offers, and promotional information to users who have agreed to receive marketing communications (you can opt out at any time)

  4. To communicate with you about your account or transactions

    • Sending order confirmations, shipping notifications, invoices, and important security or account alerts

  5. To comply with legal obligations and protect our platform

    • Preventing fraud, misuse, or unlawful activities

    • Fulfilling obligations under applicable laws, regulations, or government requests

COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies when you visit our website. These help us improve your browsing experience and support website functions such as remembering your preferences, personalizing content, and keeping sessions secure.

The types of cookies we may use include:

  1. Strictly Necessary Cookies
    Essential for basic website operation, such as shopping cart and login functions. These cannot be switched off in our systems.

  2. Functional Cookies
    Used to remember your settings and preferences (for example, language or region) and to provide a more personalized experience.

  3. Performance Cookies
    Help us understand how visitors use our website—for example, which pages are visited and which links are clicked—so that we can improve our site.

  4. Advertising Cookies (if used)
    Help deliver advertisements that are more relevant to your interests and measure the effectiveness of such ads.

You can manage or delete cookies through your browser or device settings. Please note that disabling certain cookies may affect the functionality of our website or your user experience.

HOW WE SHARE YOUR INFORMATION

We do not sell your personal information or share it with third parties for their own direct marketing purposes. However, we may share your information in the following circumstances:

  1. Within Shinyw and affiliated entities
    We may share information within Shinyw and its affiliates where necessary and lawful for operational purposes and to provide services.

  2. With service providers
    We may share personal information with third-party service providers that help us operate our business and deliver services, such as:

    • Payment processors and financial institutions

    • Logistics and shipping companies

    • Website hosting, analytics, and customer support providers

    These service providers are only permitted to use your information to perform services on our behalf and are required to protect your information appropriately.

  3. For legal and security reasons
    We may disclose information when required by law, regulation, legal process, or governmental request, or when we believe it is necessary to protect the rights, property, or safety of Shinyw, our users, or others.

YOUR RIGHTS AND CHOICES

1. Email marketing preferences

If you no longer wish to receive marketing or promotional emails from us, you may unsubscribe by following the “unsubscribe” link included in such emails. We may still send you non-marketing messages related to orders or important account notices.

2. Location services on your device

If location-based services are used in the future, you can disable location access through your browser or device settings.

3. Accessing and updating your information

If a member account function is provided, you may log into your account to view or update your personal information and preferences. If you are not a member or need assistance, you can contact us using the details below.

4. Account and data deletion

If you wish to delete your account and associated personal information, you may submit a request using the contact details below.
After account deletion, we will delete or anonymize your personal information within a reasonable period, subject to applicable laws and our operational needs (for example, certain transaction records may need to be retained for accounting or tax purposes).

Please note that if there are outstanding orders, returns, or exchanges associated with your account, we will complete those processes before deleting the account.

INTERNATIONAL CUSTOMERS

If you access or use our website from outside the region where our servers or service providers are located, your information may be transferred to, stored, and processed in countries or regions that may have different data protection laws from those in your country of residence (which may include, for example, the United States or other jurisdictions).

By using our services and providing personal information to us, you consent to such cross-border transfer and processing and understand that the applicable data protection laws may differ from those in your home jurisdiction.

CONTACT US

If you have any questions, requests, or complaints regarding this Privacy Policy or our handling of your personal information, please contact us:

We will respond to your inquiry within a reasonable time frame.